Importance of Backlinks in SEO

By October 26, 2018 SEO No Comments
When you start to learn SEO, one of the words you will hear often is backlinks or incoming links. Yes, backlinks play an important role in SEO and ranking especially when it comes to Google. Search engines consider these backlinks as votes for your site and contents which will ultimately improve your site’s ranking in the search results page. Backlinks are not so easy to get, but the Techfern Web solutions will help you enjoy a higher level of Google trust.

Why Backlinks are Important for SEO?

As discussed, backlinks are basically votes from other websites. These links mean this content is valuable, useful and credible. So, the more the votes you get, the higher your site will front in the search engines. Though Google has made thousands of changes to the algorithm since then, backlinks remain a key ranking signal. Things have changed since early, and it’s no longer a number game, but it is now more of a quality game. A website that has more quality backlinks will get better rankings.

How Do Backlinks work?

When it comes to Google ranking, websites that have the strongest links look in the top positions on Google.

Say, for example, 20 websites are blogging about the same topic. Which site will be shown on the top of the SERPS? The answer is, the website that has links from other related websites on the internet will be displayed on the top positions and will get more traffic. In other words, it’s not a matter of how many links you have, but from where these lines are coming.

What is Good Backlink?

A good backlink will positively affect your rankings. Some of the features of a good backlink include,

It comes from a related website
It comes from a site that has a high Google trust
It comes from a high-quality website

What is Bad Backlink?

A bad backlink according to me has the following features:

It is paid
It comes from a low-quality website
Its sole purpose is to manipulate Google ranking
It is the result of link exchange

What is Natural Link Building?

It is one of the safest ways to get those precious backlinks. As the name involves, your site should get links from other websites in a natural way.

Getting a top in Google ranking is not an overnight occurrence. If you want to create a long lasting online business, then you should connect with the best SEO Company in India who will guide you with the proper process.

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