Just over a decade ago, the vast majority of people all over the world were hesitant to buy products online. Nobody wanted to do it because the concept of online shopping was so taboo. In addition, there was the fear of being robbed by scammers who were constantly lurking on the internet, attempting to dupe people into disclosing personal information.
Today, almost everyone you meet has recently purchased something from their favorite online store. What caused such a dramatic shift? We’re not sure if it’s because the younger generation was more adaptable and willing to try out this web-based service, or because of the trust built by the ‘cash-on-delivery option for purchasing products online.
What we do know is that online shopping will only grow in the coming years, and small businesses can take advantage of it now.
Have you ever wondered how the products on these marketplace websites and apps are ranked? At the back end, an algorithm determines the ranking of various products in a specific keyword listing. All you have to do is follow the Marketplace Optimization rules to ensure that your products appear higher in generalized searches.
So, what are these gimmicks and hacks? To begin with, they are not tricks in the traditional sense. This is due to the fact that there is no shortcut to achieving high rankings on online marketplace platforms. The key to success here is to pay increasing attention to these online stores, and the results will begin to show fairly soon. So, without further ado, let’s get started on these simple tips for generating more leads online!
1. Optimization of Content
Anyone who is familiar with search engine optimization understands the importance of content in ensuring results. The same can be said for MPO. All of the content you tag with your listing must be fully optimized to include all of the necessary keywords. Keep in mind that the search algorithm can only obtain a description of your product from the content. If it has difficulty ranking you higher due to ambiguous or thin content, it will naturally be hesitant.
2. Commonly Asked Questions
The inclusion of FAQs in your listing is another content-related technique that has yielded very positive results in terms of MPO. Try to answer as many questions as you can, and your rank will start to rise in no time.
It is critical, however, that you do not answer any questions that are unrelated to the product specifications. Wasting your time answering questions about negotiations, contact information, or anything else unrelated to the product will not yield fruitful results. Just stick to the questions that are relevant to the search queries.
When it comes to marketplace optimization, pricing is the ultimate game-changer. All online shopping platforms are aware that when a user comes to buy a product online, the only thing that matters is the price at which it is available. While other listings are available once you open the product, who in their right mind would pay more for the same product?
This is not to say that you should lower the prices of all the products you want to sell in order to rank higher on marketplace platforms. Instead, you should thoroughly analyze the market and compare the best price you can offer to the prices your competitors are offering. This way, you can determine which products you can sell at the lowest prices based on your personal cost. If you completely focus on these products, you will have the best strategy for selling your products online.
4. Highlighted Listing
If you’re new to an online marketplace platform, highlighting your listing is the best way to generate quick leads. As a result, your products will appear at the top of your desired search query, and you can expect a high number of conversions for your listed products.
If you don’t want to spend a lot of money on your featured listing but still want to see your products at the top organically, then complete all of the remaining steps in this list of tips during the promotion period. In short, become increasingly active with your listings. This, combined with increased sales during the featured listing, will undoubtedly make you a search algorithm favorite.
5. Images in Real-Time
When people list their businesses online, one of the most common mistakes they make is to include heavily edited images of their products. Yes, as long as the images adhere to all of the marketplace platform’s guidelines, they will be successfully added to your listing.
But that isn’t the issue here. The issue is not one of technology, but of user behavior. In other words, users dislike fabricated images that have been artificially enhanced to make the product appear better. Instead, they would prefer to view authentic images of it to better understand what they can expect from the product.